By Dafna Meitar-Nechmad \ eJewish Philanthropy

The saying “timing is everything” has never been truer.

Once upon a time, when Corona was still just a good-tasting beer with a twist of lemon, the Tel Aviv Museum of Art approached my family fund and asked for support to purchase a photography collection for the museum archives. Although we are photography collectors and lovers, my family and I were not convinced that our funding would yield the best return on investment by purchasing photographs, which would probably collect dust in the museum archives without being exhibited. But since we did want to support the museum, we set out, in partnership with the museum’s management team, to identify a worthy cause. The museum presented us with several proposals, and I decided to study them by taking a look at the museum website. I soon discovered that the old website was both technologically and visually dated, and not very user friendly. And I realized that the best gift we could give the museum would be a new website.

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